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LexisNexis - Law Firm Lead Generation 

Objective:

Generate awareness and qualified leads for sales force trying to increase market share among smaller law firms in target markets.  

Insight/Solution:

Attorneys and decision makers at law firms are especially busy and don’t have time for trade shows, so LexisNexis brought the trade show experience directly to them, where they work (and where they play). 

Details:

Professional looking and impressive, the LexisNexis Practical Solutions vehicle visited law firms, courthouses and local sporting events. The rolling trade show was staffed with salespeople, supported by brand ambassadors with a business/sales background. 

Results:

Successfully interacted with 1,000 lawyers and exceeding goal by 53%; also exceeded qualified leads goal by 34%.   Recognized by sales force as “Best New Sales Tool.”