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Hasbro - Fair & Festival Events - Re-launch of “Operation” 

Objective:

Generate excitement and awareness for the re-launch of one of Hasbro’s most beloved classic games, and demonstrate the new features.

Insight/Solution:

Leverage the target moms’ nostalgic feelings for the game and encourage them to share it with their children, creating a new generation of customers. Events held at state fairs featured a hospital theme and introduced the “Dr. Funny Bones” character.   Year two promotion enhanced by bringing “Cavity Sam” to life.

Details:

Activated at the five largest states fairs in the US;  Emcee oversaw fun and games and branded giveaways.

Results:

Over 2,450,000 brand impressions; 60,000+ games played.