Generate excitement and awareness for the re-launch of one of Hasbro’s most beloved classic games, and demonstrate the new features.
Leverage the target moms’ nostalgic feelings for the game and encourage them to share it with their children, creating a new generation of customers. Events held at state fairs featured a hospital theme and introduced the “Dr. Funny Bones” character. Year two promotion enhanced by bringing “Cavity Sam” to life.
Activated at the five largest states fairs in the US; Emcee oversaw fun and games and branded giveaways.
Over 2,450,000 brand impressions; 60,000+ games played.